"Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition..."
Read more at:
http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it
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